Walmart E-Commerce Growth
The underdog channel with outsized returns.
Walmart Marketplace grew 40% year-over-year in 2024 and now reaches over 120 million unique monthly visitors. Competition is a fraction of Amazon's, CPCs are lower, and the average seller is less sophisticated ; which means the opportunity for a well-managed brand to dominate a category is extraordinary. Most brands are leaving Walmart on the table entirely. We change that.
Trusted by teams backed by
Amazon Is Saturated. Walmart Is Not.
The average Walmart Marketplace category has 60-80% fewer sellers than the equivalent Amazon category. CPCs on Walmart Connect are typically 60-75% lower than Amazon Sponsored Products. And Walmart's 120 million monthly visitors are a distinct, largely non-overlapping audience from Amazon ; meaning Walmart is genuine incremental revenue, not cannibalisation.
Full-Service Walmart Management.
We handle every aspect of your Walmart presence ; from initial seller account setup and Pro Seller Badge attainment to ongoing item optimization, advertising management, and fulfilment strategy.
Walmart Seller Center onboarding, setup, and compliance
Pro Seller Badge attainment (required for category dominance)
Item setup, content optimization, and rich media
Walmart Fulfillment Services (WFS) strategy and onboarding
Walmart Connect advertising: Sponsored Products and Sponsored Brands
Pricing strategy and buy box optimization
Review acquisition and reputation management on Walmart
Weekly analytics reporting and strategic recommendations
Why Both Matters More Than Either Alone.
Brands that manage both Amazon and Walmart see higher total market share, lower blended CAC, and reduced platform dependency risk. Walmart buyers skew older, more value-conscious, and more brand-loyal than Amazon buyers. The channels are complementary, not competitive. We manage both with a unified strategy that maximises total e-commerce revenue while reducing your dependence on any single platform.
Questions from Professionals Like You
- No. We work with brands launching on Walmart as their first or only marketplace, as well as brands expanding from Amazon. Each scenario has different considerations for pricing, content strategy, and launch approach.
- The Pro Seller Badge is Walmart's trust signal for high-quality sellers. It is displayed on your listings and filter results, significantly improving conversion rates. Requirements include a minimum on-time delivery rate, cancellation rate, and customer satisfaction score. We manage your seller metrics to maintain Badge status.
- WFS is Walmart's equivalent of Amazon FBA ; you ship inventory to Walmart's fulfilment centres and they handle pick, pack, and ship for marketplace orders. WFS items are prioritised in search results and eligible for 2-day shipping, which drives significantly higher conversion rates.
The marketplace your competitors are ignoring.
Walmart Marketplace has 110 million unique monthly visitors and far less seller competition than Amazon. First-mover advantage is still available - for now. Book a call and we'll assess your catalogue fit and project what realistic growth looks like.