AI-Powered Analytics
One source of truth. Predictive, not just descriptive.
Most marketing teams are drowning in dashboards that describe what happened ; but nobody can tell you what is going to happen, which channel actually caused a conversion, or what to do next Monday to hit the quarter. We build unified analytics infrastructure that ingests data from every channel, solves attribution with rigorous multi-touch modelling, and layers AI on top to generate forecasts and recommendations ; not just reports.
Trusted by teams backed by
Know Exactly What Is Driving Revenue.
Last-click attribution is lying to you. It credits Google Ads for conversions that started with a LinkedIn post six weeks ago. We implement data-driven multi-touch attribution that gives every touchpoint proportional credit based on its actual influence on conversion. The result is a true picture of which channels, campaigns, and content are actually driving revenue ; and which are consuming budget without contributing.
Data-driven multi-touch attribution model calibrated to your specific customer journey
Cross-channel data unification: paid, organic, social, email, direct, offline
CRM integration to attribute revenue, not just leads
Dark funnel modelling for touches that do not leave digital traces
View-through and engagement-based attribution for brand channels
Budget allocation recommendations based on true contribution analysis
Stop Reporting on the Past. Predict the Future.
Descriptive analytics tells you what happened. Predictive analytics tells you what is going to happen ; and what you should do about it. We build AI models trained on your historical data that forecast pipeline, revenue, churn, and campaign performance. These models update daily, surface anomalies in real time, and generate prioritised recommendations that your team can act on the same day.
Revenue and pipeline forecasting models with confidence intervals
Churn prediction and at-risk account identification
Campaign performance forecasting for budget planning
Anomaly detection: automatically flagged when metrics deviate from expected ranges
Cohort analysis and LTV modelling
AI-generated weekly recommendations ranked by estimated revenue impact
Dashboards Your Whole Team Actually Uses.
The best analytics infrastructure is worthless if the reports sit unopened. We build role-specific dashboards for every stakeholder ; the CMO's board-ready overview, the paid media manager's real-time campaign view, the SEO team's organic performance tracker ; all pulling from the same unified data model so numbers are always consistent. Automated weekly reports delivered to Slack, email, or wherever your team lives.
Role-based dashboards: executive, marketing, sales, finance
Real-time data pipelines with sub-15-minute refresh latency
Automated weekly and monthly report delivery via Slack or email
Custom KPI configuration and goal tracking
Historical benchmarking and YoY/MoM trend analysis
Self-serve data exploration for power users
Questions from Professionals Like You
- Any platform with an API or file export: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Analytics 4, Salesforce, HubSpot, Stripe, Shopify, and dozens more. We build custom connectors for proprietary systems as needed.
- Accuracy improves with data volume and business stability. Most clients with 12+ months of history achieve 85-92% forecast accuracy at 90-day horizons. We always present confidence intervals rather than point forecasts so you can plan appropriately.
- No. We build and operate the entire analytics infrastructure. You get polished dashboards and automated reports. We also provide training so your marketing team can self-serve for ad-hoc analysis when needed.
- All data processing follows GDPR, CCPA, and applicable local privacy regulations. We use consent-mode-compatible tracking, support cookieless measurement methodologies, and can implement server-side tagging for the highest data quality with minimal privacy impact.
Your data knows what your gut doesn't.
Most businesses are making million-dollar decisions on incomplete, siloed, or delayed data. We connect everything, apply predictive models, and surface the signals that actually drive decisions. Book a call and we'll show you what your data could be telling you.