PR & Media Outreach Agent
Journalist inboxes, handled.
Builds journalist + publication target lists, drafts personalized pitches, monitors HARO / Qwoted / Connectively queries, and tracks coverage + sentiment. Pitches are always vetted by human before send.
Trusted by teams backed by
What this agent actually does.
Every capability below is production-ready. When we stand this agent up for your team, we configure each capability to your data, your voice, and your guardrails - you see draft outputs before anything goes live. No speculative roadmap items; no "coming soon."
Journalist + publication targeting based on beat + recent coverage
Personalized pitch drafts with context + story angle
HARO / Qwoted / Connectively query monitoring + response drafting
Coverage tracking + sentiment analysis
Weekly media opportunity digest
Wired into the stack you already run.
The agent reads from and writes to these systems via official APIs. Auth is scoped per action, rate-limited, and audit-logged. If your stack uses a tool not listed here, we add it - the integration surface is extensible.
Muck Rack
Prowly
Cision
Meltwater
HARO
Qwoted
Questions from Professionals Like You
- Standard deployment is 24–48 hours from green-lit scope. A custom configuration on top of this agent (unique data sources, bespoke workflows, compliance reviews) typically lands in 2–3 weeks. We never estimate agent delivery in months for a single-agent engagement.
- No. The PR & Media Outreach Agent augments your team - it handles the high-volume, repeatable work so humans can spend their time on judgement calls and relationships. Every agent output is reviewable; every action is logged; every escalation routes to a named owner on your side.
- Yes. The agent does not replace your marketing platform - it operates it. Integrations are via official APIs, so nothing about your existing workflows, permissions, or audit trails changes.
- We build guardrails and confidence thresholds into every agent. Below the threshold, the agent escalates to a human rather than guessing. Weekly conversation review catches drift; monthly evals measure accuracy against a frozen golden-path test suite. When something needs correction, the fix ships within 48 hours.
Ready to stand up your PR & Media Outreach Agent?
Book a scoping call and we'll walk you through exactly how the PR & Media Outreach Agent integrates with your stack, what the first 30 days look like, and how we measure whether it's actually working.